Changing from search only to browse & search. There are lots of ways you can do this such as: However, you can keep optimizing the existing campaigns and testing new campaigns. When the KPI rises above the threshold then you can reduce the budget until it settles at an acceptable amount. When scaling your campaigns you should first decide what an acceptable KPI is such as $20 CPA or 5:1 ROAS. You should keep scaling until your KPI meets the threshold. If you are starting with a small budget such as $10, then there is no problem to double or quadruple the budget every day. However, once your budget for a campaign reaches $100pd it's best to increase slowly such as 25% each time (and only 1-2 times per week). *See my article: Why you should skip ‘Interests’ and just use Narrow Keywords on Pinterest Ad Campaigns.Īs your budget increases then it will be targeting audiences who are browsing your less relevant keywords and at less relevant times. If you're used to achieving a CPC of $0.01 for example, then this will increase the more you scale. Also, your CPA will rise and your ROAS will reduce. If you're already experienced with other advertising platforms such as Facebook then you'll understand the concept behind this. When you start with a low budget, the algorithm will automatically target the "low hanging fruit" which means the customers that are most likely to convert. For Pinterest, if you have been following my instructions for using Keywords only then it will be targeting the customers who are specifically searching for the exact topic at the exact time first. So you're through the testing phase and achieving an amazing CPC, ROAS & CPA but now it's time to scale.
0 Comments
Leave a Reply. |